Barbara Kruger

Barbara Kruger is an American conceptual artist who addresses issuses such as feminism and consumerism. She uses advertising and communication to explore identity and gender in her work. She normally merges together photography and typography with the use of black and white and bright blocked reds,this makes it quite aggressive to look at with the contrasting colours. You, your, I, we and they is used alot in it to create a target audience making it more personal to people who read it. I would like to look at how she uses simplicity yet makes it so effective, I like the idea of the black and white mixed with the bright red and may consider to experiment with this in my work.